Calling All Curlies
It's taken just over a fortnight to recover from the whirlwind that was the Yindi Curls kiddy casting (try saying that after a few Sambucas). What started off as an impromptu casting call soon turned into a full blown X Factor style audition curl fest. Surprisingly minus tears and tantrums, but very unlike X Factor brimming with some hella cute and talented kids (Yes I just happily threw shade). The broodiness was real, and an ovary or two may have harlem shaked.
Simon Cowell I think your contestants could definitely learn a thing or two from this exceptional young bunch. Anywho...mega talent show bashing aside, here are some of our highlights from the day, and be sure to stay tuned for the epicness that follows!
1. Black Unicorns- Dispelling the myth of the absent black father.
Lets get the most controversial point out the way first shall we. As someone who has been fortunate enough to have her father in her life supporting every audition, job interview and "Am I on The Right Path?" hissy fit it often grinds ones gears when the assumption (especially in main stream media) is made that he couldn't possibly have been present. Now, don't get it twisted- I'm fully aware that this is not the case for everyone, however- simply put don't label a particular demographic with the same narrative. Yindi Curls salutes all the dads that came and supported their curly ones that day. We think your amazing so keep supporting. #topnotch
2. Big Brands Vs Diversity?
As a proud 80's baby to see the increase in the depiction of BAME families and individuals when it comes to advertising over the years has not gone unnoticed (second salute). Heres a fact for you all in the name of transparency, the casting day was filled with both agency and non agency kids. It broke our hearts when 10 year old Breanna who is of mixed heritage expressed the following after being asked why she'd like to be involved with Yindi Curls.
" I go to castings and usually don't get them because I'm either not the right colour or my hair is too big. So I'd like this one so I can just be me."
The comment got us thinking. Are their enough modelling opportunities for BAME kiddies? Are brands just paying lip service? Do agencies work hard enough to ensure all their clients are booked? (The ones we approached certainly are). Either way it's certainly a conversation we'd like to explore. What are your experiences? Get in touch, we'd like to know.
3. Support & kind words go a long way
When you have an idea to start a business you are never too far from having the following battle with your ego...
"Oh my God, are people going to like this?, Do people even need this?, What will people say if I/We do it like this? Maybe it's not the right time for this."
From start to finish the Yindi Curls curly casting trampled on any of those ideas. Which if I'm honest steamed from a conversation with a very misinformed researcher from a well know TV channel uttering under her breath "I don't get it, aren't there plenty of black hair shops all around London?"
The support from parents regardless of gender or race was phenomenal and the resounding "Even if *insert super cute kids name* doesn't get this we'll still happily support what your doing!" was overwhelming but sooo appreciated. So because Mama Yindi raised me with manners and because it wouldn't sit right if it wasn't said...
THANK YOU, THANK YOU, THANK YOU! Your support is priceless.
"Gratitude is the most exquisite form of courtesy."
- Jacques Maritain